Cruise to the Prom is a charity Volkswagen show where all VW types are welcome to join them on the Beach Lawns at Weston Super Mare. Their nominated charity for 2026 is the awesome Off The Record, a local mental health charity which has been running for 60 years. Vehicle entry to the lawns is for VW’s only and costs £10 for the day per vehicle – you can have as many passengers as you can legally fit in your vehicle for no extra charge. Vehicles can remain parked on the lawns until 4pm when the show closes.
The lawns will open to the public from 9:30am where they will have club displays, relevant traders, show merchandise, hot & cold food & drinks, ice cream and other activities. Please note that pedestrian entry is by donation only to comply with their license from the council – occupants of vehicles on the show fields will not have to pay this.
You may either come straight to the lawns or join the free official cruise to the event and rock up with up to 200 VW’s in convoy, details of which are below and posted within the event on Facebook.
The show is open to everyone, even those who don’t own a Volkswagen. Due to their licensing conditions, if you are looking to visit the show but not driving a VW you will need to park along Marine Parade or on the beach and pay the normal North Somerset Council parking charge via the MiPermit app or to the attendants and then enter via one of the pedestrian gates where you will need to make a donation to the charity in exchange for entry.
